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Food startups in the on demand economy have a simple psychological appeal – they promise to buy us time and save us effort. They more than deliver convenience as a simple service attribute, they deliver convenience across every customer touch-point. Convenience research has identified five specific opportunities for convenience tech to buy people time and save

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Launching an OTT platform isn’t a question of why anymore, it’s a question of how to do it correctly. In this article I’ve explained the steps on how to build an OTT platform with emerging technologies.In 2015, Tim Cook, CEO of Apple declared that “the future of TV is apps”. He was referring to a

While the internet is a great starting point, understanding ground reality carries a lot more weightage when you’re entering the on-demand sphere, leveraging on the booming on-demand economy. The on-demand economy is a subset of sharing economy or part of the so-called phenomenon—Uberization. And like any business, when starting a business, on-demand or traditional, you must meet

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Disruptions in how people shop and buy groceries and food keeps on revolutionizing in today’s fast pacedworld. As mobile technologies have improved, the failed attempts of on demanddelivery with grocery delivery app appear to be a distant memory. Instacart clone is the way to enhance the business model. Online grocery delivery startups have potentially reduced the inconvenience